What’s Up with the Coppertone Girl?

Good Ol' Fashioned CoppertoneAnother era has come to an end.Wassup with this newfangled logo?

Last night while I was grocery shopping, I happened to look closely at an endcap display of Coppertone™ products, and I noticed that the Coppertone Girl&reg has lost her tan line. That’s right, that’s what I said, she’s got no freakin’ tan line. I guess Coppertone decided that it was just not PC to have a tan line on their marketing mascot in the new era of SPF 150. I’m sure the sunblock line has been outselling the tanning lotions, so I guess they’re just showing good fiscal responsibility. But still…

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